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Learn more about our services:
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Case Studies
Read about how GreenOrder clients have cut costs and increased revenue through environmental innovation.
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Marketing & Communications
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Sustainability is not one-size-fits-all.
Craft a marketing strategy that meets your business goals.
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Open any major publication today and you’ll find ads from industry leaders like GE, BP and Toyota touting their commitments to environmental sustainability. Green marketing is everywhere. Yet many companies waste money and expose themselves to risk with outreach that is not credible or appropriate for their audience.
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We can help craft a strategy that works.
The first step is to ask the right questions:
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Why invest in sustainability-related marketing and communications?
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Who is your audience? What results do you expect? Is it sales growth, brand enhancement, regulatory relief, or some combination?
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How will you differentiate your company?
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What are the key messages? What communications channels and forms of outreach will work best?
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Are you "walking your talk"?
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Should adjustments to corporate policies and practices be made to make your sustainable business strategy more convincing and effective?
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What are the risks —- and how do you avoid them?
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How do you create a campaign that is aggressive yet 100% defensible (and won’t give rise to claims of false advertising or "green-washing")? How do you measure success?
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Which influencers should you partner with to validate your message?
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Which nonprofit groups can you work with productively? What about working with entertainers or celebrities?
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Our Services
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We have deep expertise to help you integrate green in your marketing and communications strategy. We are uniquely qualified to turn the complexities of any company’s environmental commitments and results into clear, credible, effective messaging, and can leverage our network to get your message out to the right audience in the right way. Working with our partners at leading agencies, or with your existing team, we offer:
Market research and stakeholder perception analysis
Brand strategy and market differentiation
Product development to make innovative green offerings part of your product suite
Integrated marketing & advertising campaigns for consumer, trade, or other audiences
Communications strategy & implementation including press relations, events, and stakeholder outreach
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Our Clients
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Our clients have included leading corporations – including GE, GM, Starwood Capital Group, Office Depot, Pfizer, Pitney
Bowes, and Warner Bros. – and such high-profile projects as the WTC redevelopment and NYC2012 Olympic bid.
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Our Expertise
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GreenOrder’s strategy and marketing efforts are led by a strong team:
» Andrew Shapiro, GreenOrder’s Founder, has a diverse background as a consultant, journalist, lecturer, and attorney.
» Nicholas Eisenberger has worked in green business for 15 years, as an entrepreneur, venture capitalist, and attorney.
» Joel Makower, founder of GreenBiz.com, has two decades of experience in green business.
» Sarah King brings to GreenOrder ten years of experience as a marketing executive and business strategy consultant.
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Our Partners
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Our business partners and past collaborators include leading marketing and communications firms such as BBDO, C2 Creative, Campbell-Ewald, Digitas, Edelman, Fleishman-Hillard, Global Strategy Group, Interbrand, McCann World Group, and Ogilvy Public Relations. We also have strong relationships, nationally and internationally, with leading environmental
organizations, government agencies, major news organizations, and academics.
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