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Learn more about our services:
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Case Studies
Read about how GreenOrder clients have cut costs and increased revenue through environmental innovation.
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Business Strategy & Change Management
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Sustainability can be a source of innovation and value, but companies must make it their own -- figuring out how green can enhance their unique business situation.
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A major shift is underway in how large companies are thinking about energy and the environment. Once seen simply as costs associated with regulatory compliance and risk reduction, now some of the world’s smartest corporate leaders are using sustainability to win – making it a source of innovation that creates better products, stronger profits, and greater enterprise value.
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"If you just create a green ghetto in your company, you miss it. You have to figure out how to integrate green into the DNA of your whole business."
--GreenOrder's Andrew Shapiro, quoted in Thomas Friedman's New York Times magazine cover story, "The Power of Green" (2007) |
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There are many reasons for this, including the need for energy security, concerns about climate change, increased transparency, and changing consumer preferences.
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What’s clear is this: Companies today need a robust sustainability strategy and implementation plan – just as, a decade earlier, they had to reinvent themselves in response to globalization and the digital revolution.
The historical comparisons are instructive. The most successful companies in the 1990s realized that the Internet could not be relegated to the IT department, but rather required a strategic response across the company. Sustainability is a similarly transformative trend that affects company functions ranging from research and product development to human resources and sales.
GreenOrder has the hands-on experience and diverse expertise to deal with this complex challenge and craft game-changing green initiatives in response.
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How does a business make green part of its unique "genetic" identity?
Strategy
It starts with the right strategy. GreenOrder has helped to create some of the most successful green initiatives in business history, including GE’s award-winning
ecomagination initiative. We know how to align sustainability with a company’s business goals.
While our strategy development process is highly tailored, we often focus on areas including:
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Performance
Benchmark where you stand today, from operations to
products to reputation, so you can assess how ambitious your goals
should be.
Business Drivers
Understand what really matters to your customers and
other key stakeholders, so you can make green a relevant driver of value.
Ideation and Alignment
Create a distinct vision, goals, and standards
that can become a roadmap with clear metrics of success.
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Implementation
Smart strategy alone is not enough. Companies also need effective implementation and, in most cases, careful change management.
This may include:
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» Training and workshops
» Knowledge-sharing tools
» Reporting protocols (energy, greenhouse gases, waste, etc.)
» Product development assistance
» Organizational management
» Communications assistance
» Stakeholder engagement
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